Volkswagen, (VW), the automobile manufacturer, is to promote its
efficiency campaign over atmAd cash machines across the UK.
The campaign, which was planned by Mediacom, went live on July 13 for
four weeks, and will show dynamic digital ads and a dynamically printed
take away message on receipts at selected petrol stations across the
country.
Volkswagen’s efficiency campaign is designed to help customers save
fuel and cut emissions. The ATM advertisements are part of a wider,
integrated advertising campaign, which also includes press, online and
a variety of outdoor formats. The atmAd campaign is expected to
reach some 3 million drivers across 562 petrol stations during the
period. ’We needed a medium that could reach drivers on a one-to-one
basis on a national level,’ said Lisa Humphreys, Media Manager,
Mediacom. ’By promoting Volkswagen’s efficiency campaign at cash
machines located at petrol stations, we can ensure the message
reaches consumers when saving money and fuel are at front of mind’
she added. ’With atmAd, Volkswagen is able to reach its target
audience with a relevant and timely message which will deliver genuine
ROI. This innovative and proven medium ensures that the target
audience receives the message when they are in a money saving frame
of mind, and with maximum impact’ said Ana Stewart, CEO of i-design
owned atmAd.
http://www.finextra.com/fullpr.asp?id=28704