In the UK, atmAd third party advertising opportunities on bank self-service screens is the fastest growing single digital media platform; a significant achievement for market-leader i-design and their third party self-service advertising solution.
In a move to reinforce this position, i-design have recently appointed a new Head of UK Media Sales, Justin Stark, who brings more than 12 years media experience to atmAd, including eight years at global market-leading out of home media owner, CBS Outdoor, heading up the multi award-winning creative solutions sales division, Impact.
Commenting on Justin’s appointment, Ana Stewart, CEO of i-design multimedia said, “We are fully committed to continued investment in atmAd, with the core objective of rapidly growing third party revenues for our banking partners. In this challenging advertising climate we need someone of Justin’s experience and calibre to grow our advertiser portfolio and maximise revenue opportunities.”
i-design has pioneered ATM advertising in the UK and has agreements in place with RBS, Tesco Bank, Alliance & Leicester (Banco Santander) and Nationwide Building Society to bring in third party brands. The atmAd solution currently delivers UK advertisers a gross audience reach of 45m a month; an unrivalled opportunity within the digital out of home advertising market.
“atmAd is a shining example of how UK digital outdoor can lead the world”, said new Head of Media Sales, Justin Stark. “The accountable, engaging and ubiquitous nature of the ATM consistently delivers advertisers over 70% brand recall, combining effectiveness and innovation in equal measure. Our aim is to bring more UK advertisers closer to the money, by engaging consumers one-to-one.”