In response to growing and sustained overseas demand for its market-leading ATM advertising solution atmAd, UK-based i-design multimedia has appointed self-service equipment and technology provider LD Systems as their reseller in the USA and Puerto Rico.
“One of the main obstacles for progressing ATM advertising in the U.S has been the absence of a solution that delivers both internal and third party campaigns seamlessly across multi-platform environments; coupled with the lack of industry expertise to sell the ATM space to blue-chip third party advertisers. This has been easily overcome by atmAd which is already successfully delivering third party revenues for banks in other territories and LD Systems are pleased to be able to deliver this solution to the U.S. market,” said Cliff Dean CEO of LDSystems.
With atmAd, financial organisations can effectively deliver internal and third party advertising campaigns as well as implement effective marketing through their ATM networks – enhancing the customer experience, generating new revenue streams and delivering high impact targeted one-to-one advertising messages.
Established in 1991, i-design’s roots are in interface design for the self-service industry, a service which their extensive creative and production operation still delivers to banks across four continents. i-design has over 20 years’ experience working with global banks and financial partners, seamlessly delivering high quality screen graphics, interface management and third party opportunities across more than 1 billion ATM transactions a year, globally.
The agreement will see LD Systems expanding i-design business, including the highly successful atmAd solution in the USA and will manage on-going client relationships in the territory. In addition LD Systems will be introducing i-design’s powerful graphical screen management software suite, Builder into the US market.
Commenting on the alliance, Ana Stewart, CEO of i-design said, “We see our agreement with LD Systems as a significant move towards enabling banks within the USA to benefit from the enhanced customer communication opportunity presented by atmAd and furthermore, to realise the revenue potential of their self-service channel via atmAd’s proven relevancy and effectiveness for blue-chip third party advertisers.”
In the UK, atmAd is the industry benchmark for self-service channel marketing, boasting a wide range of high quality advertising clients including British Airways, Orange, Hewlett Packard, McCain and Unilever, Warner Brothers and T-Mobile