Almost 90% of integrators, resellers and consultants surveyed at major trade show optimistic for 2010; more than one-third expect significant growth in demand.
The demand for Building IPTV solutions will keep growing over the next 12 months according to research findings revealed today by Exterity. A survey of qualified attendees at Integrated Systems Europe 2010 (ISE 2010), found that 88% expect the Building IPTV market to grow in the year ahead, with 35% predicting a significant increase in demand.
This represents a notable increase compared to 2009, during which, although more than half (53%) of respondents indicated they had seen some growth in Building IPTV, only 12% said they had witnessed a significant increase in demand.
Respondents cited the ease of integration with other parts of an organisation’s infrastructure as the key benefit of Building IPTV (23%), whilst its ability to deliver a rapid return on investment for customers (21%) was also seen as an important driver. Other benefits include Building IPTV’s ability to deliver an improved end-user experience compared to traditional TV/AV technologies (13%), its cost effectiveness compared to alternative technologies (13%) and its ability to generate significant revenue opportunities for organisations (11%).
One in five respondents (20%) stated that the education sector has generated the biggest demand for Building IPTV deployments to date, whilst 15% believed the corporate space was responsible for the greatest demand. Surprisingly, 15% of Systems Integrators believed that Government & Public Services are leading the charge in Building IPTV deployments, whilst only 8% believe that the hospitality industry is generating the greatest demand.
"The findings of this research confirm our belief that the demand for Building IPTV can only increase in 2010 and beyond," says Colin Farquhar, CEO, Exterity. "We have seen strong growth in sales over the past year, and the survey results show that momentum is building. Organisations are realising the benefits that Building IPTV can deliver and are looking to capitalise on these opportunities; End-user organisations can drive new revenue streams and achieve a rapid return on investment, whilst Systems Integrators can derive additional revenue streams through service support and selling additional services to their customers. It is also encouraging to see that the benefits of Building IPTV are being recognised by a wide range of industries, whether that be educational institutions, corporates or the public sector."
The Exterity research was conducted on 2nd February at Integrated Systems Europe 2010 and consisted of 99 face-to-face interviews with Systems Integrators, Value-Added Resellers and Technology Consultants who sell or specify Building IPTV solutions in Europe, Middle East, Africa, Asia & Pacific, North America and Latin America.