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Bluebox & Monarch Aircraft Engineering Ltd Sign Memorandum - 05 Apr 2011

Bluebox, a pioneer in next generation In-Flight Entertainment systems and Monarch Aircraft Engineering Ltd, a leading provider of aircraft maintenance services, today announced that they had signed a Memorandum of Understanding for the development of embedded In-Flight Entertainment (“IFE”) solutions.

We look forward to working with Bluebox. Bluebox is known for its innovative IFE solutions and this partnership enables MAEL to offer our valued customers a class-leading In-Flight Entertainment solution. This cooperation aligns with our strategy to offer airlines a highly differentiated end-to-end retrofit solution.

Ian Bartholomew, Sales & Marketing Director, Monarch Aircraft Engineering Ltd (MAEL)
Compared with traditional systems, the Bluebox wIFE (wireless IFE) delivers a step improvement in passenger experience by using the latest COTS (consumer off the shelf) based technology to provide class-leading audio, video and gaming. The Bluebox platform ensures that passengers can enjoy the latest movies on the highest quality screens available today. Bluebox has a fully customisable GUI (Graphical User Interface) which, in combination with state-of-the-art hardware, ensures that airlines can deliver the look and feel that their branding strategy demands.

The Bluebox wireless IFE (wIFE) offers a dramatically lower purchase and ongoing maintenance price. It also offers a compelling weight saving which Bluebox and MAEL estimate can save more than £100K per aircraft per year in fuel costs compared with typical embedded solutions. Airlines benefit from a quantum leap in their IFE return on investment, which in combination with the use of COTS, future-proofs the Bluebox wIFE by enabling more frequent device updates than is financially viable with traditional IFE systems. Bluebox wIFE also enables airlines to tap into additional revenue streams from on-line shopping, web access, etc.

“We are excited to partner with Monarch Aircraft Engineering to deliver a truly game-changing embedded IFE solution. MAEL have a leading position and an excellent reputation in the aircraft retrofit market and we have exactly the right combination of skills to delight our customers. Bluebox enables airlines to have IFE as a differentiator, now and in the future.”

David Brown, Joint Managing Director, Bluebox

About Bluebox

Bluebox is a next-generation IFE system, developed to leverage the power of consumer technology into an IFE system that is superior to traditional, proprietary systems. The concept is simple: consumer technology has leapfrogged the once state-of-the-art systems produced by the long-established manufacturers, and it is now mature enough to offer an IFE solution that's more flexible, more powerful and more secure than any proprietary alternatives. And now, with the release of bluebox Ai, on the Apple iPad.

 

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