The on-line response to the Carlton Draught 60 second Big Ad commercial has resulted in it becoming a talking point across the globe - hitting the 1,000,000 viewings milestone in less than two weeks. In fact, it has been viewed in over 132 countries, from the Antilles to Macau to Nepal to Liechenstein to Zambia.
"It's an overwhelming response," said Matt Keen, GM Regular Beer, Foster's Australia. "We've been excited about the potential of this campaign from the outset, but to have one million viewings in less than two weeks has exceeded even our expectations."
Geoff Hamilton-Jones, Vividas' CEO, added "this has been the most frequently and widely viewed TV commercial powered by Vividas...by a long way."
The Big Ad was launched on-line on Thursday 21 July, over two weeks prior to its Sunday 7 August TV debut. "It's the first time we have launched a 60 second commercial on-line. And it's the first beer ad to be launched using Vividas full screen streaming technology, which allows people to view the ad in all its cinematic glory without special software. The combination of exceptional creative and the Vividas technology has taken a beer ad from Australia around the world in a matter of days," Keen added.
Geoff Hamilton-Jones added "as the majority of people have viewed the ad during business hours, usually around 8-9am, noon to 2pm and after 5pm, this shows that Vividas video streaming technology, which gets through corporate firewalls and plays full screen on corporate desktops, is enabling TV advertisers to reach large audiences not only outside the home but also outside traditional TV viewing hours."
To view the "Big Ad", please go to: www.bigad.com.au.
Notes for Editors:
Developed in Melbourne, Australia and launched in the UK in early January 2005, Vividas web streaming technology provides marketing and advertising professionals with a new method for showcasing their products and services by enabling potential customers to see full screen, high quality TV commercials, film or music previews and internal communications on most PCs or Macs. Unlike many other streaming technologies, users of Vividas don't need to continually install or upgrade to various versions of media player software, thereby eliminating one of the causes of hassle and frustration in the video viewing experience.
Vividas Group plc (AIM: VDS) is a developer and provider of video technology and products which enable straightforward playback on personal computers of full screen, high quality video via discs or over networks, including the Internet, normally without requiring software installation. Additionally, the small file size can enable significant savings on bandwidth costs. Founded in Australia in 2000 as eGenie Australia, Vividas Group was incorporated in May 2003 to allow the geographical expansion of the business. Vividas' corporate headquarters is located in London and the company also has offices in New York, Melbourne and Sydney.