Simple Life


At the end of 2016, we announced our intention to construct our first sites for our own portfolio of PRS assets under a new brand name – Simple Life. All of our future sites, as well as all sites within the PRS REIT will sit under the Simple Life umbrella and in due-course we expect the brand to be synonymous with best in class standard that the private rented sector has to offer.

Simple Life brings a variety of 2, 3 and 4 bedroom family homes to the rental market. All properties are built to a high standard with contemporary finishes and ‘scandi’ influenced interiors. Like all of our locations, our homes are in easy reach of handy transport links, great schools and local amenities.

With a dedicated Simple Life customer service team, desirable locations, high quality specification, communal ground maintenance and professional property management, our tenants can truly relax with total peace of mind that everything is taken care of – simple and easy.

We pride our Simple Life brand on not just providing homes, but creating like-minded, friendly communities – we would like renting with Simple Life to be a lifestyle choice and we aim to go above and beyond the ‘norm’ or expectations of a standard private rental landlord. Therefore, we are continually looking at ways in which we can add value for our tenants, whether this be through exclusive affiliate offers or through special Simple Life community events.

Our first site of 50 homes was completed in November 2016 and we have a further 445 homes which have commenced construction, situated across the Midlands, North West and Sheffield. This together with our first two phases managed for our investor partners will bring our total housing delivery to in excess of 2,000 homes.

To visit the Simple Life consumer website, please visit:

New homes built and in progress to date:

Site NameNo. units
Woodbine Road50
Coral Mill Houses45
Coral Mill Apartments24
Durban Mill80
Galton Lock63
Park Grange House Apartments24
Hamilton Square59
Our Lady’s73
Silkin Park78