Our Annual Ice Cream Dash was a sweet adventure as the Simple Life van got back on the road this Summer.
Over the past two weeks, we embarked on a journey across 71 neighbourhoods, delivering a little joy in the form of free ice cream. Our mission? To bring a little bit of sweetness and sunshine to communities up and down the country, which we certainly accomplished.
Residents were alerted via the Simple Life app when the van was close by and ready to serve, ensuring no one missed out on the fun. The Simple Life van was a welcome surprise to some whilst others were out waiting for us, knowing what to expect after seven years of dashes.
The weather was on our side this year, with many beautiful, sunny days throughout making the demand for something cool even greater. We served a massive 4490 ice creams over the course of the fortnight, from children eagerly lining up to adults enjoying a treat on a Summer’s day.
We’re grateful to everyone who came out to join us, making each stop on our route special. The sight of families and neighbours coming together over a simple pleasures is always wonderful to see.
With even more events coming in this second half of the year, residents can now keep an eye on their Simple Life Diary on the app, and stay up to date on what’s coming next.