1 October 2025
Simple Life Management, the in-house operational arm of Sigma Capital, is set to take handover of its 3,000th build-to-rent property in a landmark milestone. All 3,000 homes are within Sigma’s own build to rent portfolio.
In 2024, Sigma made the decision to internalise its lettings, property management, maintenance and customer service teams in-house, joining the existing legal ,site acquisition, development management, asset management, finance and marketing teams to offer a complete agile end-to-end service.
Since then, Simple Life Management has grown exponentially, with over 4,510 homes in total in our portfolio with now 3,000 completed homes and a further 1510 under construction, bringing the total investment at cost under management to £1.06bn, with an estimated rental value of £72m per annum.
In June of this year, the Simple Life Management team achieved a record month with over 250 property handovers, and 141 new lets.
The 3,000th home that has been handed over is at Simple Life’s Elgar Park development in Worcester, as part of the first phases of 2, 3 and 4-bedroom family homes. The site is mixed tenure, brought forward with delivery partner Vistry, and offers homes for open market sale through Bovis Homes and affordable housing through Bromford Housing.
This milestone arrives as Sigma continues to achieve operational scale across the UK, covering over 140 neighbourhoods with over 13,100 build-to-rent homes delivered and contracted across all portfolios to date, with an ERV per annum of £197m.
Sigma’s Simple Life brand now encompasses over 11,400 homes for all portfolios that Sigma manages on behalf of investment partners and for Sigma’s own portfolio.
The group has a pipeline of over 19,000 units, as build-to-rent continues to grow as a solution to the UK’s housing requirements.
Jason Berry, Regional Managing Director of Sigma Capital Group, said:
“This landmark milestone of the 3,000th property handover for Simple Life Management is an incredible achievement for the team. It has proven that our decision to bring our operations fully in house, offering an end-to-end facility, has only allowed us to scale even further and faster.
“With our pipeline continuing to grow, we’re so excited to be on this trajectory as we move towards the final quarter of the year, continuing to establish our presence as the UK’s leading build-to-rent provider.”
Natalie Hughes, Director of Asset Management for Sigma Capital, added:
“In my role overseeing the Simple Life Management operations, I could not be prouder of what we’ve been able to achieve in just the space of a few years, particularly given the most exponential growth that the SFH BTR industry will have seen in such a short space of time. The ability to control our operations further has allowed us to become more agile, establishing a better-quality product and a successful feedback loop, enabling us to make process improvements more quickly.”
Adam Daniels, Executive Chair at Vistry:
“Our long-term partnership with Sigma has seen us deliver many thousands of homes together across the country, addressing the UK’s crippling housing shortage and providing housing choice to local communities. We look forward to continuing to work together to build more high-quality new homes.”
