As our Simple Life portfolio grows, we’re continually looking at opportunities where we can strike the balance between creating moments where residents can get to know their direct neighbours, but also regionalised events to reward valued customers, to assist with BTR scale. Following feedback from previous customer surveys, residents said that they would be prepared to travel to some community events. So, this year for the first time, we trialled a regional cinema event in Manchester where we teamed up with Everyman Cinema to deliver a fantastic cinema experience to the Simple Life residents of Manchester.
At Simple Life, we love nothing more than to bring our community together, so we were delighted to host a private screening of Dune: Part 2 for our residents on a recent Sunday.
With 114 places available we invited them to join us for an exclusive showing of the sequel to the sci-fi. As the lights dimmed and the film began to roll, we were delighted to see so many full seats for the special screening, ready to embark on an epic journey through the sands of Arrakis. The event proved so popular that we sold out within 2 hours of launching tickets and had 80 people on a waitlist!
We wanted to make this event truly special for our residents, so we arranged complimentary food and drink for everyone in attendance. The foyer buzzed with conversation and excitement as attendees enjoyed delicious snacks and refreshing drinks ahead of the main event.
For many of our residents, this was their first time experiencing the premium amenities of Everyman Cinema in Manchester. With its luxurious sofas, great food, and inviting atmosphere, the venue provided the perfect backdrop for our community event. We’re grateful to Everyman Cinema for their partnership and to our residents for their enthusiasm and support.