As a direct result of Covid, we have seen many small businesses struggle over the course of this year. In a bid to do out bit to help we have ran a few resident focused campaigns.
From October 2020, we have invited residents across our 3000 homes UK wide to share with us their small business or a small business they work for. Off the back of this, we have been able to give them free promotion across our Simple Life network, encouraging residents to shop small and local in support of one another. We have had such a brilliant response to this campaign that what was intended to run for just a month, has lasted for the rest of the year. We are now looking for this to become an ongoing initiative – supporting residents for the long-term.
As the dark evenings commenced and the second national lockdown was announced, we decided to launch a resident date night competition. Residents were invited to tag their other half or housemate in to our social post, noting their favourite takeaway cuisine. One winner per development was selected at random to receive £50 Just Eat Vouchers for a dine-in takeaway on Simple Life, whilst also helping to support local eateries. Needless to say, this was a huge success with over 280 entries!